EXHIBITION AND EVENT SALES FUNDAMENTALS (Formerly Selling Exhibits) Every event faces two common challenges: convincing attendees to come (or come again) and exhibitors to rent booth space (or rent again). And anyone who says that the process of selling to either group is easy, probably has never been a salesperson nor had selling responsibilities. Selling is tough. This module covers both the big picture issues like positioning an event in the marketplace, and the nuts and bolts of selling like contact data management, overcoming objections and closing a sale, and even provides some insights into motivation. Learning Objectives 1. Identify the differences between the selling and marketing processes. 2. Create a database to manage your sales efforts. 3. Develop a sales plan with accompanying goals and strategies. 4. Create a unique selling proposition (USP) for your event. 5. Develop an integrated marketing campaign for your event. To register please click on register or here to get the registration form. Cancellation Policy: For a full refund, written cancellations must be received 10 business days prior to program start date. All approved refunds are subject to a $90 administration fee. Cancellations will not be accepted after the start date of the program and registration fees will not be refunded after the meeting begins. Send your written request to the CAEM Office. The exam will be online, please bring a fully charged laptop with wireless capabilities.
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